For healthcare professionals only

For healthcare professionals only

For healthcare professionals only


Thur, 23 July

Session 1

1:00 pm

Session 2

7:00 pm

Applying health economics to cow’s milk allergy

Topics that will be covered

  • Overview of health economics principles
  • Achieving better outcomes for both patients and the healthcare service
  • Case study: health economics of cow’s milk allergy management
  • Live Q&A

Poorly managed food allergies represent not only a physical and psychological burden for patients and their families – but also a financial burden on the NHS. This 1 hour webinar, including a live Q&A, provides an overview of health economics principles, before examining how good clinical management of cow’s milk allergy can positively impact the healthcare system as a whole.


Matt Cressey

MBA MSc BA (hons)

Matt is an economist with over 25 years’ experience in healthcare and has worked in a variety of senior roles within the NHS, independent provider organisations and the pharmaceutical industry. He has a wealth of experience in redesigning and commissioning patient-centred healthcare services, and is well placed to offer advice on developing services that support the medicines optimisation needs of the NHS. Matt has a number of economic qualifications from the University of York and an interest in the transformation of primary care in the UK.

He is the founder of Optimed Healthcare, one of the largest independent medicines optimisation providers to the NHS, and has successfully supported the formation of one of the UK’s largest GP Federations.

Chair: Dr Bruce McLain

Consultant Paediatric Gastroenterologist, North Teesside

Bruce McLain trained in paediatric gastroenterology in Melbourne, Australia and Vancouver, Canada. Upon returning to the UK, he established his practice in Teesside, where he is still working. Dr McLain’s main areas of clinical practice are inflammatory bowel disease, eosinophilic oesophagitis, and gut allergy and coeliac disease. In his role as overseas examination lead for the Royal College of Paediatrics and Child Health (RCPCH), he has helped to deliver a new exam in 12 countries outside the UK.

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